Branding & Design

Web Design

Digital Strategy

Video Production

Ad Buy Management

Ad Optimization

Email Campaign

Copywriting & Storytelling

about this project

For Jeff South's campaign for Sheriff of Lafayette County, Mississippi, Reach Us Marketing provided a complete digital strategy. We produced impactful campaign videos, developed and managed the campaign’s website, and helped the candidate effectively connect with voters in the home of the University of Mississippi.

Case Study Summary: Jeff South for Sheriff

The Jeff South for Sheriff campaign aimed to achieve two critical goals: increasing voter awareness in Lafayette County and positioning Jeff as a trusted and approachable candidate for local leadership. Jeff's campaign message focused on community safety and transparency, resonating with the residents of Lafayette County.

Facing the hurdle of competing against an incumbent sheriff with an established reputation, our team developed an impactful digital strategy. We produced a series of campaign videos that highlighted Jeff's platform and values and managed his campaign website to keep supporters informed and engaged. Facebook and Instagram served as the primary platforms to communicate directly with voters, showcase Jeff’s community involvement, and address key issues.

The campaign results were highly encouraging. The videos generated significant local engagement, reaching thousands of potential voters and amplifying Jeff’s presence across the county. The campaign website became a valuable resource for voters, contributing to improved poll numbers and higher campaign visibility.

This campaign highlighted the importance of visually compelling content and authentic messaging in gaining traction in local elections, even against formidable opponents.